With a little more than 700k apps in the Play store Google is on it's verge to overtake Apple and it's feat of having the pole position with 1000k apps. With over 10-100 apps being released every day, much of the apps being a distant past and legacy. So what it comes down to is promoting your app. The right ways of promotion will surely gain a huge rate of traffic, but doing some ERRs might help the app in being an legacy.
The most daunting task with android app developers are with the topic of promotion his/her app. The more skilled and experienced developers automatically gets a huge load of traffic for it's app on the virtue of being popular among his android circles, but for a new developer this job seems really horrible. Take for example case of Rovio, developers behind the popular game 'Angry Birds', they didn't have to do out much public promotion or so because it is an reputed game developer and has created blockbuster games way back.
3 out of 4 devices in the globe is Android. Android has got much significance throughout the globe. Every person uses internet nowadays, so android marketing can be done very easily. To give your app a boost and make your app more successful in the Play store here are some tips.
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Social Networks : Facebook,Twitter, Google Plus and More
When it comes to promote your app, the most preferred and liable option is to share among your friend's circle and posting your app into different groups. While you post it onto other groups, do care about what description you are putting up with the app. A catchy description is always preferred over an long, lengthy and boring description. Do keep one thing in mind, people are always busy or somewhat like that, they willn't go through all the description you put up along with the app. They would love to go through your description only if you put something unique title.
The most profitable part of sharing is that if somebody likes your app and hits an "Like" then he obviously recommend it to his other friends and acquaintances. So by this way a chain is created and simply your app goes viral.
Another great platform is YouTube, watching a short and simple video is always preferred by people rather than going for an boring description. Videos are always a great source of entertainment and people would love to see some of your app in action.There are 2 ways you can promote your app in YouTube:
1.Embedding an ad inside one of your videos
Embedding an ad is an clever source of traffic since users watching videos will no want to get disturbed by popups in the video. But if you put something catchy phrase as mentioned above, you will sure get the best profit out of it.
2.Making out a commercial video showing what the potential of your app is, what are it's specifications and what are the positives and the negatives.
This option is much more preferred than the former one for users would get much to know about your app and to see some of your app's screenies and your app in action. Do take care that your video should be well furnished and the video must be taken off with an good camera.
MAKE THE UI ONE-OF-A-KIND
No matter how much you do publicity, it finally comes down to the app. So the design,layout and the UI of the app should be the best, no compromise with that. People would prefer an simple,minimallistic layout of the app over hardcore designs and much complicated options and tasks.
Screenshots is what people look out for, so it will be very important fact of your app. Put up your best screenies of your app there, because most of the people judge the apps on the virtue of looking out for screenshots.
GET YOUR APP REVIEWED
One of the most unique way to promote your app is using the help of other websites and blogs. There are almost Thousands and Thousands of Android website so you can always dig into one of the site for review. Do take care which website you are choosing because choosing an reputed and popular website is always better as more and more people would come to know about your app.
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Webads
Popular ad-serving websites like Adsense and Admob can help you gain an innumerable traffic to your app. Many of the blogs and websites hosts most of the time Adsense's Ads. So if you just go through the adsense procedure and register yourself and KABOOM Ads of your app now telecasting live on other websites and blogs. Due to huge amount of websites and blogs around the globe, it is for sure that this is an awesome way to get huge load of traffic.
TV/Radio Commercials